KULGAM, NOVEMBER 12: The second day of the three-day Veshow Literary-Cum-Trade Festival 2026 witnessed enthusiastic public participation, with a vibrant blend of cultural performances, literary sessions, entrepreneurial activities and interactive programmes at Government Degree College, Kulgam.
Deputy Commissioner (DC) Kulgam Shahzad Alam, accompanied by Additional Deputy Commissioner (ADC) Kulgam Vikar Ahmad Giri and other district officers, attended various sessions and interacted with youth, artists, writers, entrepreneurs and participants. The DC appreciated the overwhelming public response, describing the festival as an important platform for promoting local talent, cultural heritage and entrepreneurial opportunities.
The day witnessed participation from noted artists, poets, writers, literary enthusiasts, career counsellors, entrepreneurs, business leaders, university professionals, students and visitors from different walks of life.
The auditorium hosted a series of literary and cultural programmes, including college band and school cultural performances, a special session on Women and Literature – Gynocriticism: Understanding Women's Writing, Koshur Mushaira and Sham-e-Ghazal. These programmes provided an enriching platform for literary discussions, artistic expression and appreciation of Kashmir's rich literary and musical traditions.
Meanwhile, four dedicated pavilions remained abuzz with activities, hosting discussions, workshops, keynote addresses, panel discussions, fireside chats and success stories on enterprise and startups, handicrafts and rural enterprises, agri-business and horticulture, besides youth skill development and career opportunities. The sessions familiarised participants with entrepreneurship, traditional crafts, business opportunities, agricultural ventures, financial literacy, digital skills and emerging career avenues.
The Trade Fair continued to be a major attraction, with stalls showcasing traditional handicrafts, Kashmiri cuisine, local products, agricultural produce, art and craft, and enterprise-based products and services. It provided artisans, entrepreneurs, traders, institutions and service providers an opportunity to showcase their products and directly engage with visitors.
The Antique Village also drew considerable attention, offering visitors a glimpse into traditional Kashmiri household articles, artefacts, crafts and objects reflecting the region's rich cultural heritage and traditional lifestyle.
The festival grounds remained lively throughout the day, with visitors exploring exhibitions, interacting with stallholders, enjoying local cuisines and participating in shopping and trading activities. Band performances, classical music and dramatic presentations further added to the festive atmosphere.
A dedicated children's play area also remained available, providing recreational opportunities for young visitors and making the festival an engaging experience for families.
The massive public participation and enthusiastic response on the second day reaffirmed the festival's growing significance as a platform for celebrating Kashmir's cultural identity, nurturing young talent, promoting local enterprises and strengthening community engagement.
The three-day Veshow Festival 2026 will conclude on November 13, with more literary, cultural and trade activities scheduled for the final day.
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