Amul Raises Milk Prices By ₹2-4 Per Litre From November 12; Mother Dairy Also Hikes Rates

New Delhi, November 12: The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has increased fresh pouch milk prices by ₹2 to ₹4 per litre across major variants and pack sizes in India, effective November 12, 2026. The 4% to 5% price revision marks Amul's second milk price hike this year, following an earlier revision in May. Meanwhile, competitor Mother Dairy has also increased prices of its liquid milk variants by ₹2 to ₹4 per litre in the Delhi-NCR market, effective on the same date.

Key Details Of The Amul Milk Price Hike

Amul Taaza (Toned Milk): The price of this 3% milk fat variant has increased by ₹2 per litre, taking its revised price to ₹62 per litre, a 3.3% increase.

Amul Gold (Full-Cream Milk): The price of this 6% milk fat variant has increased by ₹4 per litre, taking its revised price to ₹80 per litre. GCMMF reported the increase at 5.5%.

Other Affected Variants: The price revision also covers other popular options, including Amul Shakti and Amul Tea Special, across major pack sizes.

Why Has Amul Increased Milk Prices?

According to reports, GCMMF said the price revision follows a sharp rise in the costs of green and dry fodder, cattle feed ingredients such as maize, oil cake and molasses, packaging films, and fuel transportation over the past year.

The federation also cited low and uneven rainfall in Gujarat and several other parts of India, which affected fodder availability and increased milk production costs. As a result, member cooperative unions have increased procurement prices paid to farmers by 4% to 5% over the past year.

GCMMF also stated that the price revision would help support milk producers, adding that approximately 80% of the revenue collected from consumers through its cooperative structure goes directly to its 36 lakh milk producers.

Price Hike Adds To Household And Business Expenses

The Amul milk price hike is likely to put additional pressure on household budgets, as milk remains an essential part of daily consumption for many Indian families, leaving consumers with limited scope to reduce their purchases.

For instance, a family consuming two litres of full-cream milk daily will now spend approximately ₹240 more per month following the ₹4-per-litre increase in Amul Gold prices.

Beyond household budgets, the revision could also impact daily operating expenses for cafes, sweet shops, restaurants and cloud kitchens that rely heavily on liquid milk for their products and operations.