Singer Akriti Kakar, known for popular songs such as Saturday Saturday from Humpty Sharma Ki Dulhania and Iski Uski from 2 States, says that making a place in the music industry remains challenging even for established artistes.
The 40-year-old singer, who recently released Oh Jaanu with Euphoria member Palash Sen, says playback singing depends on several factors that are often beyond an artiste’s control. According to Kakar, getting a song from a music director does not necessarily mean it will reach audiences.
She explained that a singer may have to wait for a music director to call, while even after recording a song, there is no certainty that it will make it into the final film. Even if it does, its success depends on how the film and the song are received.
Kakar believes independent music gives artistes a way to take control of their careers rather than waiting for one major opportunity. She says singers should use their energy to create their own music alongside working on playback projects.
However, independent music also comes with its own challenges. With a large number of songs being released every day, Kakar says there is always a possibility that a new track could get lost in the crowd. The uncertainty can be discouraging, but she believes singers have to keep trying.
For Kakar, creating independent music also means taking on the role of a businessperson. She revealed that she puts aside part of her earnings from live shows to fund her own music. Her husband, filmmaker Chirag Arora, has worked on the visual side of her projects.
The singer wants her independent music to combine nostalgia with a modern sound while maintaining an identity of its own.
She also highlighted the growing importance of social media in helping independent artistes reach audiences. Kakar recalled releasing her Ganpati song Ganesha Ganesha in 2024. Initially released as a lyrical track with visuals from a Ganpati celebration at home, the song later gained momentum after people began using it in their social media posts.
According to Kakar, the song has since been used in more than 45,000 reels and received a major boost on YouTube.
Her latest collaboration with Palash Sen also has a personal connection. Kakar recalled meeting him when she was 15 and performed as an opening act for one of his shows. Years later, their paths crossed again, eventually leading to their latest collaboration.
Oh Jaanu blends retro pop, funk and disco influences from 1970s and 1980s Bollywood, giving the track a nostalgic yet contemporary feel.
Kakar’s comments highlight the uncertainty faced by singers today, while also showing how independent music and social media are giving artistes new ways to create and connect with listeners.
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